Building a new website? Tired of your current one? Our Media and Communications Manager shares her top tips on building a killer accounting website.
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Responsive
Another trend among today’s best websites is responsiveness – icons that bounce as you hover over them, elements that fade in as you scroll, numbers that tally up as they appear – there are plenty of options for jazzing up your site. If you’ve got contact with your developer, be sure to mention this as one of your preferences. It makes all the difference to an otherwise static site.
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Be there
Have a meet the team page and social media buttons (or even rolling Twitter updates on your homepage). This makes your firm a little more human and a little more present. You can even upload an introductory video or photographs of your office, but this will have the reverse effect if the quality of either is poor.
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Copy
You’re accountants, not writers. Unless you’re a novelist in your spare time, you’re better off hiring a copywriter for this. Actionable, simple copy is the best way to keep your prospects reading right up to the sign-up form.
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Visuals
Even the snazziest copywriting won’t be read without smooth visuals. The font is incredibly important and so easy to fix. Go for sans serif fonts – these have a much more modern look. Your colour scheme should be simple (limited to three colours) and include at least one brighter colour grounded by a darker colour like grey or black. Turn your calls to action to colourful, clickable buttons that make prospects want to take the leap. A little manipulative, but very effective. Buttons are so much fun.
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Content publishing
An active blog is a sure sign of a productive, client-focused firm. Post useful content at least once a month. It’s a very minimal effort for something that makes a big difference to your website.
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Structure
Minimalism on your website doesn’t just refer to copywriting and visuals: the structure of your website is crucial for easy navigation. If your prospects feel lost or overwhelmed by too many sub-pages and categories, they won’t hang around for long.